According to the Luxury Institute’s 2008 Luxury Brand Status Index survey, which released its results in July, respondents who would recommend the Sotheby’s International Realty® brand say it has “highend properties,” “exclusive listings,” “great customer service” and an “excellent reputation.” exclusivity; social status as a product consumed by people who are admired and respected; and self enhancement, in that the brand makes the consumer feel special across all aspects of the customer experience
In addition, the survey measured three key outcome metrics: worthiness of a significant price premium; willingness to recommend the brands to people they care about and why or why not; and brand preference as the brand most likely to be considered the next time a purchase is made.
The survey revealed that the brand has one of the highest scores for superior quality, the second highest score for being unique and exclusive and the top score for making the customer feel special. The brand had the second highest score for price worthiness and willingness to recommend.
Those who would recommend the brand Web site, sothebysrealty.com, say it “gives tours of more upscale properties,” is “easy to use” and “the most elegant of them all.”
The RealtyPro Team is proud to be associated with this fine brand, and looks forward to serving our clients with discretion, superior service, and attention to detail. Visit us at www.TheRealtyProTeam.com and look for the upcoming release of our new website at www.FineAustinLiving later this year!
A national sample of 1,666 wealthy American consumers par ticipated in the Luxury Institute’sonline survey. The average income was $348,000 andaverage net-worth was $3.7 million. Respondents were asked to rate brands along four pillars of brand stature: consistently superior quality; uniqueness and
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